Last week we talked about ways to make money while traveling. If you missed that post, click here to check it out. Now that you know how to work with hotels, let’s discuss how to deal with your partners and the Advantages and disadvantages of a partnership.
Advantages and disadvantages of a partnership
Let’s assume you are in contact with a hotel in Croatia and the company makes you an offer like the following:
They offer you a three-day stay, with food and drinks included and any other experience the place provides. In exchange, they ask for 5 photos, 3 posts on Instagram, and 1 video for Youtube.
At this point, it’s time to make some assessments: is this hotel really interesting for your audience? Is it a well-known hotel or not? How much is this experience worth for me?
As digital influencers, we must know that we cannot treat all companies/brands as equals. For example, we don’t treat a 5-star hotel the same way as a 3-star one. Did that sound weird to you? So let me explain.
For example, we need to be aware of each hotel’s particularities. The hosting prices/ room rates are quite different compared to a 5-star to a 3-star hotel; therefore, the amounts charged will also differ.
It’s the same thing when it comes to influencer work. The hotels won’t pay the same for different influencers as each has its price related to engagement, number of followers, top countries, etc.
So for the same work, influencers will be paid different amounts of money.
After these initial assessments, you also need to think about the time you will dedicate to producing each piece of the requested content.
How much does your work time cost? Therefore, a counter-proposal can be made or not. Always remember that you are selling your time and your image. These are the two most valuable things.
These tips are valid for paid and “unpaid” partnerships. In both formats, you sell your work. You always need to evaluate whether it is worth it and if you want to have your image linked to a hotel. All these questions involve the life of a digital influencer.
Two other vital things to remember when working with a hotel are the contract and the copyright terms. But, again, these are going to be topics for other posts.
Do you still have any questions about this kind of job? Let us know in the comments below.
