Do you know how a travel influencer works? How do they make money while traveling the world?
This is a question we’ve been receiving more and more each day on our social media platforms. If you’ve come this far, it’s probably because you’re curious about it too.
Many people who follow us end up seeing just the glamorous part of our trips. The fantastic places we visit, restaurants, and five-star hotels we stay at.
But there’s a whole world apart from this. I guarantee most people have no idea about what happens behind the cameras.
There is so much work to create everything, showcase, and promote so we can inspire others. So, read this post until the end, and we will explain how this crazy world of ours works.
What is a Digital Influencer
To understand what a Digital Influencer does, let’s start by thinking about Marketing and how it used to work in the past.
An advertisement would be placed in the newspaper, TV commercials, and billboards spread across the street, and that’s how you’d learn about a new product, place, or brand.
To run a campaign, a brand needed to hire a model, a photographer, and an editor, print all the media created, and rent a space to display it.
This type of advertisement still exists but is very costly. That’s why online marketing has recently gained so much strength. We are flooded with thousands of ads every second we spend on the internet.
That’s where the digital influencer comes in.
A brand no longer needs to hire an extensive team of photographers, models, etc. Instead, we are the entire advertising package, including the space where it will be broadcasted.
In addition to having a lower cost for the company, there is also a positive customer relationship side to how things work with digital influencers.
We are not models or actors who were hired to shoot and show up on photos or videos. We are Luana and Fred, a married couple, normal human beings. Just two people share their love to travel the world, explore new hotels and experience new services and cultures.
People trust us because it’s like they know us.
Promoting a service or a product via a loyal community is a very efficient way to advertise these days. Almost 100% of the time, it works better than conventional ads.
And every niche is unique. In our case, for example, we are a couple, which makes it easier when a brand wants to sell a wedding or honeymoon destination or a wedding dress store… So we already have a natural interaction, making everything much more real.
What does a Travel Influencer do?
Now that we’ve discussed digital influencers in general, let’s talk about travel influencer work.
We can separate our work into 2 parts.
- First, we use our platforms for advertising. So we go to a hotel, for example, we stay there for a few days and enjoy the experiences they offer. We share on our social media platforms how the hotel looks, how the room is, what SPA treatments they offer, what options for fine dining are, and so on.
We visit places people have never heard about. By hiring us, we are entitled to show the world everything about that hotel, including the nearby tourist attractions they will be able to enjoy by choosing that hotel. So, naturally, this generates a lot of desire in our community.
- Another part of our work is creating content exclusively for a hotel/brand. In this case, we do not share the material on our networks. All material remains with the company to be used for its marketing purposes.
There are also cases where we do both. For example, we share and promote everything about a hotel on our social media and create a second content for their exclusive use.
Just so you have an idea, we can be hired by numerous companies in the travel niche. Such as
- Tourism boards looking to attract new tourists
- Hotel that would like to promote their visibility and increase the number of bookings
- Companies that offer tourist services, such as car rentals, travel insurance…
- Brands related to travel, such as luggage.
So that’s basically what a travel influencer does. We create different types of content to promote places, hotels, and brands.
Do you follow any travel influencers? Share your fav one with us in the comments below.
We’ll share below some of the beautiful pictures we took during sunset in Cappadocia and we must say, sunsets there are as magical as the city itself.
